Variety quoted Myrick’s assessment of their phenomenal success: “We were at the right place at the right time. And, above all, they intrigued browsers.” They added faux documents about the missing students. They created folklore surrounding the Blair Witch. In an analysis of the summer’s box office, Variety’s Charles Lyons on Sept 8, 1999, wrote, “The filmmakers and Artisan’s true genius came in their prescience to treat the Internet as another vehicle for storytelling.
The film ended up earning $140 million in the U.S., with an additional $108 million overseas. It widened to 1,101 theaters on July 30, then doubled that number on Aug.
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The movie opened on July 19 in 27 screens, averaging $56,002 per screen. There was also mainstream media buzz: covers of Time and Newsweek and stories on network news programs. The film, which follows a documentary crews journey into the depths of the Amazon rainforest, was and is still met with controversy due to its graphic violence and real, on-screen killings of animals. Sci-Fi Channel aired a faux-documentary called “Curse of the Blair Witch,” with actors portraying historians and witches, the docu re-creating the “reality” vibe of the film. WEB: the Blair Witch ProJect (1999) This film earns its place in film history as the first internet-driven theatrical release, although the marketing. Before The Blair Witch Project, there was Cannibal Holocaust, which was released in 1980 and is often cited as the first found footage movie. By morning, Artisan Entertainment had acquired it for $1.1 million and added more post-production work, boosting the cost to a still modest $500,000.Īrtisan began screening at colleges to generate word of mouth, and “leaked” trailers to the Aint It Cool News website, then to MTV News. The film’s own website received 160 million hits in the first three months, astonishing at that point. The film screened in the Midnight section at Sundance on Jan.
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